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About Us

Our roots are in printing and mailing—but our technology is what sets us apart!​

From member acquisition to engagement to retention, the Command Direct team is completely plugged in to the challenging deadlines that Health Plans face. Sensitive healthcare communication requires careful management and execution. Command’s technology, equipment and personnel are completely dedicated to solving your problems and streamlining your processes.




Always maintaining the highest level of customer support and taking the initiative to meet our client's needs


Actively developing new solutions and improvements in everything we do



Inspired in heart and mind to move the company forward

Commitment to common goals based on open and honest communication while showing respect and support for each other



At Command Direct, we have a client first philosophy!

Gary Bolnick
President & CEO

Gary is the President and CEO of Command Direct and oversees the executive management team. His tenure in marketing, strategic development, new product and technology applications development, coupled with his passion and success in sales with new business generation, are the foundation for Command's growth and position in the market place as an industry leader.


Gary's talents include the ability to identify unique needs of organizations, streamline new client implementations, expand Command's product offering, and launch various technology initiatives to support the dynamic needs of Command's clients. Command's ability to create client response-based applications are a result of Gary's dedication to providing the best possible client experience and managing those relationships with care and professionalism.


Gary holds a Bachelor of Sciences in Marketing from Syracuse University.

Dave D'Agostino
Chief Operating Officer

Dave joined the Command Direct team in February 2009 with over two decades of proven industry leadership experience. As Chief Operating Officer, Dave's vision, analytical and interpersonal skills, facilitates the continued support and development of Command Direct's Directors and leadership teams. Dave provides direction and guidance on strategies, making decisions and goal attainment for each group (Finance, Information Technology, Project Management, Client Service and Internal Operations).


His core strengths are team building and designing scalable long term business strategies that are proven to heighten client care during periods of consistent growth. His collaborative approach, one of the tenants of Command Direct's culture, consistently optimizes business objectives and refines goals to promote client-centric efficiencies. Dave's combined strengths and experience are instrumental in keeping Command relevant and a leader in the marketplace.

Donna Elfers
Director of Account Management

Donna joined the Command Direct team in December of 2022 as the Director of Account Management. With over 25 years in team leadership and a strong commitment to excellence, Donna brings tenured experience to this role. Her primary responsibility is overseeing the daily operations of the Account Management teams, providing support, feedback, and team collaboration to establish goals and meet objectives. She leads by promoting and building strong relationships with clients, ensuring a high level of quality customer experiences and a committed effort to creating operational efficiencies.

Danny Rivera
Chief Technology Officer

Danny joined Command Direct in November of 2003. He manages a team responsible for design, development and maintenance of information systems including system architecture, client facing applications, web-development and database management. Danny has demonstrated success in assembling and motivating talented technical teams, employing advanced technologies, and creating extremely successful application platforms. Under Danny's direction, the Command application platform was designed from the bottom up to be easily maintainable, configurable and scalable.

Danny and his team have created several proprietary systems that set Command apart:


  • Directory Builder - our automated process for creating directories

  • Member Service Communication Systems - Our web-based communication process that allows for low cost, responsive communication with our clients members and customers

  • Appeals and Grievance Print Processes - Auto-generates print and mail activity for this critical healthcare function. Provider complete on-demand processing and reporting

  • Postal Management Tools - Danny's team has developed critical postage management tools that allow Command clients to view activity, savings and on-demand reporting for budgeting and strategic use.

Dan Moeller
Director of Data

Dan joined Command Direct in January 2015. Serving as the Director of Data, he has been an integral part of the Command, leading a team of adept Data Specialists. Dan oversees the careful management of our clients' sensitive data lists. Under his guidance, a culture of innovation thrives, with a constant drive to develop and implement new processes aimed at maximizing efficiency while upholding the highest standards of quality. Dan's dedication extends beyond internal operations as he nurtures strong client relationships and facilitates seamless collaboration with Account Management and various production teams within Command, ensuring optimal project execution and client satisfaction.

Valerie Newhoff
Chief Financial Officer

Valerie joined the Command Direct team in September 2020 with over 20 years of Accounting and Office management experience.  As the CFO, Valerie provides financial leadership to Command and is responsible for managing and overseeing the daily operations of the accounting department, monitoring and analyzing accounting data and producing  financial reports and statements.  Valerie also enhances the organization’s human resources by planning, implementing, and evaluating employee relations and human resources policies, programs, and practices.  In this role Valerie also works closely with Command Direct clients to ensure that budgets, monthly reporting and strategic goals are realized and communicated.

Our Services


  • Online Portals:

    • Content Management​ Portal

    • Command Storefront

    • Member Services Portal

    • Report Archival System (RAS)

    • Directory Builder

    • Command SFTP Upload/Download

All of our products and services are intended to allow Health Plans to communicate quickly and compliantly with their members and providers. Our team understands HIPAA compliance and follows strict guidelines to ensure that PHI is always kept secure. Plus, our ability to produce all aspects of your job from concept to completion enables us to be more than just a vendor but a true strategic partner.​

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