Command Direct Partners with GoMo Health to Turn Member Mail into Member Action

Health plans can now pair trusted print and mail communications with behavioral science and two-way digital engagement to lift enrollment, retention, and redetermination response.

PRESS RELEASE October 26, 2026 — Hauppauge, NY Laura Massetti, Chief Growth & Marketing Officer

Command Direct, a healthcare communications company serving health plans nationwide for more than 30 years, today announced a strategic partnership with GoMo Health, a leader in science-based digital health engagement. Together, the two companies give Medicaid and Medicare health plans one connected way to reach members and move them to act.

For Medicaid and Medicare populations, the mailbox remains the most reliable way into the home. Phone numbers change. Email goes unread. Data plans run out. Command Direct has spent three decades making sure that mail arrives accurate, secure, and compliant. The partnership with GoMo Health extends that reach. A printed letter can now be followed by a text, a reminder, a secure chat, or a call, timed to when the member is most likely to respond.

The combined offering connects Command Direct's print, mail, fulfillment, and portal solutions with GoMo Health's BehavioralRx® methodology and engagement platform. Plans can coordinate outreach across direct mail, bi-directional SMS, email, secure chat, and voice. Each message can be tailored to a member's needs, preferences, and behavior. Health plans working with Command Direct and GoMo Health can:

• Strengthen enrollment, retention, and redetermination with personalized, AI-enabled communications that start in the mailbox and continue on the phone.

• Close care gaps by prompting well visits, vaccinations, claims steps, and payment reminders.

• Reduce call center volume by making benefits and eligibility easier to understand, while supporting Star Ratings and HEDIS goals.

• Engage members at scale through real-time chat for both individual and group conversations.

• Act on real data with real-time collection, reporting, and analytics that sharpen every future campaign.

GoMo Health's BehavioralRx uses proven cognitive and psychological techniques to encourage in-the-moment action. GoMo Health reports a 3 to 5x increase in program opt-in and retention, with health plan results including a 98% enrollment rate for the largest Medicaid managed care organization in the U.S., a 68% retention and completion rate for a Medicaid managed plan, and a 45% member activation rate for one of the 10 largest health plans in the country.

"Our clients trust us with the communications that matter most to their members," said Gary Bolnick, President and CEO of Command Direct. "For 30 years, our job has been to make sure that letter lands, reads clearly, and meets every requirement. That will never change. What this partnership adds is the next step. Now the letter opens a conversation, and plans can see who responds and who needs another nudge. That's how a mailing becomes an outcome."

Both companies hold HITRUST r2 certification, the most rigorous certification in the HITRUST portfolio. That gives health plans confidence that member data is protected across every channel.

About Command Direct

For more than 30 years, Command Direct has delivered nationwide healthcare communications across print, mail, electronic, and integrated web portal solutions. Its HITRUST R2-certified security safeguards sensitive member data, while proprietary technology supports efficient, accurate, and compliant communications.

From high-volume member mailings to complex regulatory documents, Command Direct’s team helps health plans streamline workflows, manage costs, and strengthen member connections. Its adaptable solutions serve organizations ranging from regional health plans to national carriers, providing secure, reliable communications across print, fulfillment, and digital channels.

Headquartered in Long Island, New York, Command Direct remains committed to responsive service, operational efficiency, and regulatory compliance.

To learn more, visit www.commanddirect.com

About GoMo Health

GoMo Health® delivers award-winning, evidence-based engagement solutions that improve health outcomes and reduce costs for providers, hospitals, health plans, employers, insurance, life science, and community health organizations. Their proprietary science, BehavioralRx®, applies proven behavioral and cognitive techniques—psychosocial, emotional, and physical—to address the whole person, building resilience and better supporting self-management, healthy decision-making, and sustained behavior change. Delivered through their cloud-based technology platform, GoMo Health programs are personalized, scalable, and automated, connecting participants to timely support and resources while enabling the collection of electronically reported outcomes to inform care and predictive modeling. In 2025, GoMo Health achieved HITRUST Risk-based (r2) Certification, the most rigorous certification in the HITRUST portfolio, for its Personal Concierge® and GoMo Chat products on Microsoft Azure.

GoMo Chat, the GoMo Health secure, HIPAA-compliant two-way messaging platform, enables healthcare organizations to communicate with patients, members, and caregivers through standard SMS text messaging without requiring an app download or patient portal login. Designed to support standards-based interoperability through modern healthcare APIs, GoMo Chat complements existing electronic health record workflows, including those used by organizations using Epic software, by extending secure patient communication beyond traditional patient portal interactions and into existing clinical workflows.

To learn more, visit www.gomohealth.com.

Media Contact: Laura Massetti, Chief Growth & Marketing Officer, Command Direct Email: media@commanddirect.com Phone: 800-570-8755